Message From Local Pharmacy Team

Purpose

This experiment is part of a megastudy with a total of ten experimental conditions and a holdout control condition to which patients will be randomly assigned. The focal comparison in this experiment is between a message encouraging vaccination that comes from a patient's local pharmacy team and a control message telling patients that an updated COVID booster vaccine is waiting for them. The intervention testing if text messages encouraging vaccination that come from a patient's local pharmacy team will produce more vaccinations than otherwise identical messages.

Condition

  • COVID-19

Eligibility

Eligible Ages
Over 18 Years
Eligible Genders
All
Accepts Healthy Volunteers
Yes

Criteria


Exclusion Criteria:

1. The patient unsubscribed from texts before the send date and time of the patient's
SMS/MMS message

2. The patient received a bivalent COVID booster before the send date and time of the
patient's SMS/MMS message.

Study Design

Phase
N/A
Study Type
Interventional
Allocation
Randomized
Intervention Model
Parallel Assignment
Intervention Model Description
Participants will be randomly assigned to the different arms.
Primary Purpose
Health Services Research
Masking
Double (Care Provider, Outcomes Assessor)
Masking Description
As treated participants will receive text messages, there is no scope for blinding. Care providers will not be made aware of subjects' participation in the study, or assigned treatment arms. The study team will only receive data on subjects' assigned arms and outcomes at the end of the study.

Arm Groups

ArmDescriptionAssigned Intervention
Experimental
Control condition with "waiting for you" message
This control condition will use the text message that the investigators found to be the best performing in their last mega-study of vaccine text messages to recommend a COVID vaccination.
  • Behavioral: COVID Booster text messages
    Participants will receive text messages per descriptions listed in the arms
Experimental
Message from local pharmacy team
This condition will use a text message from the participant's local pharmacist recommending a COVID vaccination.
  • Behavioral: COVID Booster text messages
    Participants will receive text messages per descriptions listed in the arms

Recruiting Locations

More Details

NCT ID
NCT05613764
Status
Completed
Sponsor
University of Pennsylvania